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Publication director: Mohamed Khartouf
Tourism

Morocco is a destination with high potential among the Chinese

Morocco has been named “Best Potential Destination” by the influential Chinese daily “Global Times”. A distinction which will certainly help the Kingdom attract even more Chinese tourists.

As a reminder, in 2016, 42,000 tourists from the Middle Kingdom visited Morocco, an increase of 300% in 1 year, thanks to the decision of King Mohammed VI to abolish visas.

And for 2017, the Kingdom has set itself the ambition of reaching the threshold of 100,000 Chinese guests.

Note that Chinese tourists are among the best customers in the world, with travel spending estimated at $215 billion.

And in Morocco, the estimated budget of Chinese tourists, who stay on average 6 to 8 days, amounts to 1,303 dirhams per night. For comparison, European tourists only pay 800 dirhams.

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