Perseus, the new British premium electric car brand, has today emerged from stealth mode by announcing preliminary plans for its launch model, a compact SUV. The company, founded and led by Moroccan entrepreneur, Mohammed Yehya El Bakkali, plans to introduce the vehicle to European markets by the end of 2027. Embracing a bold and innovative vision, Perseus stands out with an exceptional, agile and lean business model, which allows it to aspire to greatness on the global stage. The brand has already laid the groundwork for strategic partnerships with automotive industry leaders, world-renowned original equipment manufacturers (OEMs) and tier-one players, to orchestrate the large-scale production launch of its first vehicle. By joining forces with a top European OEM group, Perseus has acquired the rights to a state-of-the-art electric platform, ensuring a solid foundation for the future. At the same time, it collaborates with a prestigious Italian design and engineering house, recognized for its unparalleled know-how in the art of automotive aesthetics, prototyping and engineering excellence. For Mohammed Yehya El Bakkali, Founder, CEO of Perseus Motor Corporation, “the launch of Perseus marks an exciting new chapter in global automotive innovation. Our ambition is clear: to create a premium value British electric vehicle brand that delivers emotionally captivating design, cutting-edge performance and a world-class, software-defined, AI-enabled intelligent customer experience.” He thus made it known that it is crucial that “our development and marketing strategy is also clear. Perseus already has agreements in principle with a European OEM group for a cutting-edge electric vehicle platform and a leading Italian design house to meet all design and engineering standards. We have also formed partnerships with a global automotive software specialist and a European contract manufacturer to ensure that the first Perseus SUV model reaches customers by the end of 2027.” To reduce time to market and overcome inherent fulfillment challenges, the company is committed to working alongside a European contract manufacturer. This approach makes it possible to produce its first model according to rigorous OEM quality criteria, by optimizing each step of the manufacturing process with a resolutely flexible and scalable approach. In the same vein, Perseus is joining forces with a global pioneer in Human-Machine Interface (HMI) and artificial intelligence solutions, thus promising its SUV and its future models a very advanced user experience, marked by unprecedented customization and fluid, almost intuitive interaction. The Perseus SUV, anchored in accessible premium values, will prove to be a centerpiece designed to inspire. It will combine dazzling design and palpable emotions with cutting-edge technology and exhilarating performance, while offering an unparalleled user experience at an attractive value for money. This unique combination will set a new standard in the automotive world, propelling the Perseus SUV above the fray. By adopting a direct approach to its consumers, by combining a dynamic online sales platform with immersive experience centers, Perseus is preparing to disrupt the automotive distribution landscape, while promoting an authentic and immediate connection with its customers. Grace to a strategic partnership with its electrical platform supplier, it will integrate an extensive service and maintenance network on the European continent to guarantee optimal support. Behind this ambition stands an exceptional management team, combining the valuable experience of former executives from Jaguar Land Rover, Lotus, Bentley and INEOS Automotive, all united under the vision of Mohammed Yehya El Bakkali. Additionally, Perseus will reveal more details on its comprehensive portfolio of strategic partnerships and its senior management team in the coming months, followed by updates on the design and technology of the Perseus SUV.
