This event, a “B to B” meeting, held on January 12 and 13 in Marrakech, dedicated to business tourism events, supports the 2020 vision. For three days, the promoters studied the ways and means of developing business tourism in Morocco and developing the entire MICE offer (Meetings, Incentives, Conferences and professional events) both locally and internationally.
Business tourism is, in the opinion of professionals in the sector, one of the vectors of the economic, social and cultural development of the Kingdom. Morocco, today, has a real capacity to host large-scale events of a global nature.
This conclave was organized by the Globe Network company in partnership with the National Tourism Office and with the support of the Marrakech regional tourism council, the National Tourism Confederation, the National Federation of the Hotel Industry and several private operators. The 2017 edition saw the participation of around a hundred large Moroccan and international companies from around thirty countries.
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