Saïd Mouhid, president of the Tourism Observatory, estimates that Morocco will exceed 11 million tourist arrivals this year and for the first time. It will be a double-digit increase, for the first time in 6 or 7 years.
Abdellatif Kabbaj, president of the CNT (National Tourism Confederation) invited the press to a meeting on tourism news and in particular cooperation with the supervisory ministry.
Abdellatif Kabbaj’s remarks aim to convey an essential message: all is well between professionals and the supervisory ministry.
In his opening statement, Kabbaj said:
-since the first meeting with the minister and his secretary of state, the meetings have multiplied.
-The BCG (Boston Consulting Group) study was presented to operators on June 1. This study was carried out a year ago and has since been updated.
-All strategic decisions were taken by mutual agreement between the ministry and the operators.
In short, “the time has come for general mobilization“ to make the new strategy a success, develop the roadmap (promised for September) and conclude the progress contract.
source: Médias24.
