Infomediary Morocco – The Moroccan National Tourism Office (ONMT) and the French tour operator “FTI Voyages”, the fourth largest European operating group in terms of turnover, signed this Tuesday in Paris a strategic partnership for the 2018-2019 winter season.
This Partnership, which was signed by the Director of the ONMT, Adil El Fakir, and the General Director of FTI Voyage, Axel Mazerolles, will make it possible to strengthen the Agadir destination from France.
The French group is inaugurating, this winter, its first Club “FTI Privilège”, a 100% French-speaking club concept dedicated to French customers and Morocco will be the first destination, said the General Director of FTI in a statement.
“The Morocco destination has very strong potential on the French market,” underlined Mazerolles, welcoming this partnership between the ONMT and his group, which has been working for three years to make the Morocco destination a number one priority on French territory.
In addition to Agadir, the FTI group is also interested in Essaouira and Marrakech, he added.
FTI Voyages has implemented an ambitious strategy in recent years from France. Morocco is one of the group’s 3 priority destinations with more than 150 hotel contracts available on the BtoB platform and on the tour operator’s BtoC site from 2019. The progress recorded in the Kingdom is significant, +587% in 4 years and +144% in winter 2018/19 objective compared to winter 2017/18.
El Fakir, for his part, was delighted with the signing of this partnership with the leading French tour operator FTI, which will enable the growth of its exports to Morocco to double digits.
FTI Voyages, which is the French branch of the FTI holding company based in Germany, has more than 6,500 contracted hotels around the world. In 2017/2018 (November-October tourist year), it handled more than 165,000 customers departing from France (all destinations combined) thanks in particular to its referencing by all major French distribution networks and online agencies (Carrefour Voyages, Havas voyages, Selectour, lastminutes.com, Leclerc voyages, etc.).
source: infomediaire.net
