The consecration of the city of Essaouira as “best tourist destination in Morocco”, during the “Morocco Tourism Awards 2023” event, held recently in Rabat, is the result of the sustained efforts of local actors in the promotion of tourism, indicates the Moroccan National Tourism Office (ONMT). This recognition also illustrates the importance given by the public authorities to the development and promotion of local tourism, adds the ONMT in a press release. Quoted in the press release, the president of the Provincial Tourism Council (CPT) of Essaouira, Redwane Khanne, expressed his gratitude to all the tourism professionals who contributed to this success, noting that this Prize highlights the importance of teamwork and close collaboration between local actors to maintain this positive dynamic. “Tourism stakeholders at the local level will continue to work hand in hand to ensure the continued development of the city as a premier destination,” he continued. With its unique blend of historical charm, vibrant culture and breathtaking landscapes, the Cité des Alizés is now officially recognized as the best tourist destination in Morocco, notes the ONMT. This distinction, believes the same source, strengthens the position of Essaouira on the international tourism scene and offers a solid basis for continued growth in the years to come. “This recognition also testifies to the strategic vision of the Essaouira Provincial Tourism Council and the involvement of Mr. André Azoulay, Advisor to His Majesty the King and Founding President of the Essaouira-Mogador Association in favor of the promotion of this tourist destination,” we add from the same source. In figures, the occupancy rate in tourist accommodation establishments (EHT) in the province in 2023 was 42% (+7 points), while the average length of stay reached 2.38 nights. During the year 2023, Essaouira also recorded a growth rate of 87% in air traffic compared to the year 2022, demonstrating the growing appeal of the city as a tourist destination. This exceptional performance, concludes the same source, was made possible thanks to the opening of new air transport lines, promoting accessibility and facilitating the flow of visitors.
Source: infomediaire.net
