As part of supporting tourism businesses for the GO SIYHA 2024 program, a conference presenting the GO SIYAHA Program will be organized by the Regional Tourism Council in collaboration with the Marrakech Regional Tourism Delegation, on Monday June 3, 2024 at 9:30 a.m. at the Palm Plaza hotel, Marrakech. The “GO SIYAHA” program aims to encourage investments in the tourism sector, by offering attractive subsidies to entrepreneurs. Its objective is to support tourism businesses in order to create an innovative and diversified entertainment offering to propel the Morocco destination towards a new era in terms of tourist experiences.
Deployed by the Maroc PME Agency, GO SIYAHA is structured around three support components, namely: The investment support component: which offers bonuses for tourism entertainment and associated accommodation projects, with rates of 30% to 35%, of the overall amount investment; The consulting and technical expertise component: which concerns financial strategy, operational excellence, market development, digital transformation, for which the program covers up to 90% of the costs of the services; The green growth support component: which targets sustainable development projects in tourism, with an investment bonus of 40% of the overall investment amount and coverage of 90% of the cost of advice and technical expertise in sustainable development. These components will be presented in detail by the managers of the Maroc PME Agency to the participants during this morning.
