Petrom, a Moroccan energy company, launched the « 3ich Bladek » summer campaign in August to encourage Moroccans, including those living abroad, to rediscover the country. « We are proud to launch this campaign under the title – 3ich Bladek – which reflects our commitment to promoting Moroccan heritage, strengthening community ties, supporting the local economy and encouraging MREs to (re)discover the treasures of their country. […] ‘3ich Bladek’ is an illustration of our dedication to offering enriching experiences and making each stop in our stations a moment of sharing. » declares Myriam Bouaida, Shareholder and member of the board of directors. This initiative includes events in three resorts in Marrakech, Tangier, and Agadir, as well as a roadshow crossing 20 cities in Morocco. Activities include themed areas like “L’Kheima” for relaxation, “L’Game” for games, and “Reb7a” for competitions with prizes. The objective is to promote Moroccan heritage, support the local economy, and strengthen community ties.
