Morocco is there at Expo Dubai 2020, which will take place over 6 months from October 1 to March 31, 2022.
Located in the heart of the Opportunity District, the Morocco Pavilion will offer, in addition to a permanent exhibition, a varied, rich and inspiring artistic, cultural, economic and scientific program.
Under the theme “Legacies for the future, from inspiring origins towards sustainable progress”, Morocco’s participation in Expo 2020 Dubai is designed to invite visitors to (re)discover the Kingdom, its history, its identity, its talents, but also its tangible achievements in various fields.
Through three major themes, the Morocco Pavilion will show the world the Kingdom’s commitment to the future of the planet, the wealth of a country with its talents, from here and elsewhere, as well as the dynamic of progress in which it is part.
The permanent exhibition of Morocco within its Pavilion is designed like a promenade, with doors opening onto 13 rooms.
Each of them constitutes an original space, playing on the effect of surprise produced by the elements presented which offer so many opportunities to (re)discover Morocco and the strong continuity linking its past, its present and the future that it is building.
Each door that opens will allow the visitor to see and experience a (new) facet of Morocco, from its mobility and its dynamic of progress (through the Meet your Eldest, Moroccan Explorers, Movement, Visit Morocco, Connections &Development, Reveal Africa, Moroccan Artists rooms) to its commitment to the future of the Planet (Bubble of Life rooms, Argan Stories, Plants Power, Release the Energies).
For younger children, the Morocco Pavilion offers an innovative gaming experience, in augmented reality, which invites them to search for a certain number of clues and solve new puzzles.
Morocco, land of investment and innovation
Also presenting itself as an actor in global renewal, Morocco will deploy a program of scientific and economic events around the main themes retained by Expo 2020 Dubai, inside its Pavilion but also in different spaces made available within the Expo 2020 Dubai site.
Climate, sustainable development, logistics, infrastructure, industrial acceleration, agricultural strategy, tourism, finance, African cooperation… will be the themes addressed during conferences, workshops and dedicated professional meetings, in the presence of the main players in the Moroccan economy (institutional, public and private companies).
Beyond the 10 thematic weeks developed by the organizers, Morocco has undertaken to create within its programming a week dedicated to the Kingdom, in partnership with the General Confederation of Moroccan Enterprises (CGEM) and the Moroccan Agency for the Development of Investments and Exports (AMDIE), to present its potential and highlight its international attractiveness as a global hub for invest.
This week, which will take place from October 10 to 16, 2021, will focus on a program of scientific events, which will highlight a modern and connected Morocco, and promote its investment opportunities as well as its dynamics of economic and human development, sustainable and inclusive for future generations.
Among the key events during Morocco week are, in particular, the international launch of the “Morocco Now” brand by AMDIE, on Sunday October 10, which will also mark the launch of the week dedicated to investment in Morocco.
These are also several thematic conferences which will be offered and carried by institutions such as AMDIE for the industrial and digital sector, the Moroccan Society of Tourist Engineering (SMIT) for tourism investments, Masen for the renewable energy sector, the Agency for Agricultural Development (ADA) for the agricultural sector, Casablanca Finance City (CFC) for the financial sector, in addition to the Africa commission of the CGEM for African cooperation.
There is also the question of the session which will have as its theme the economic impacts of port, rail and road logistics infrastructures, scheduled for October 14 at 3 p.m.
Morocco will take part in nearly 90 events as organizer, speaker or participant, as part of the different thematic weeks.
An artistic and cultural program of great diversity
In parallel with the economic and scientific programming, the Morocco Pavilion will offer, within its Pavilion and in the different spaces of Expo 2020 Dubai, an artistic and cultural program of great diversity. This programming aims to reflect Moroccan cultural and economic dynamics as well as the diversity of its tangible and intangible heritage.
Several highlights will punctuate the 6 months, culminating in National Day, December 26, 2021, the date on which Morocco will be in the spotlight at Expo 2020 Dubai.
The objective of this artistic program is to show the world the intergenerational, intercultural and eclectic aspects of Moroccan culture, in a logic of transmission, and reflect the plural image of the Kingdom within the Morocco Pavilion, and beyond, outside the walls.
The cultural and artistic program will be expressed in several forms: musical highlights, food & night music, « cooking show », musical performances by 12 folk troupes from the 12 regions of the Kingdom, parades by young and experienced Moroccan stylists, Kids master class workshops, artisanal workshops for children, celebration of the 50th anniversary of the United Arab Emirates (Golden Jubilee), participatory fresco, exhibitions, film screenings, etc.
source: laquotidienne.ma
