Morocco is resolutely determined to put in place the necessary infrastructure to host the 2030 World Cup. With this in mind, the Kingdom plans to increase the capacity of new hotels to 500,000 beds by the major sporting event. The Minister of Tourism, Crafts, Social and Solidarity Economy, Fatima Zahra Ammor, confirmed Morocco’s active participation in the World Travel Market Exhibition in London as a “main partner”. This participation allows Morocco to position itself effectively and reflects its great ambitions for this event. Ms. Amour stressed that, under the leadership of His Majesty King Mohammed VI, Morocco is experiencing exceptional growth in the tourism sector. The country is called upon to invest optimally in this situation, particularly in the context of the organization of the 2030 World Cup. Morocco’s ambitious objective is to attract 26 million tourists by 2030, or double the number of visitors in 2019. This represents an increase of 12 million arrivals compared to the current number. To achieve these goals, it is essential to build strong partnerships. Also Read: Chellah Reveals Its Hidden Treasure of Roman Antiquity The World Travel Market Exhibition provides an ideal platform to establish these partnerships and present investment opportunities to all participants. Morocco wishes to convince investors to join this adventure by highlighting the competitive investment charter of the Moroccan government. As part of preparations for the 2030 World Cup, Morocco is realizing the need to increase its hotel capacity. Currently, the country has around 300,000 beds, but it will need an additional 100 to 150,000 beds to meet its ambitions. The minister underlines that the Moroccan government is ready to help investors in this process, by offering favorable investment conditions. This will ensure the successful organization of the 2030 World Cup and maximize the benefits for Morocco’s tourism sector. The British market occupies an important place in Morocco’s plans. Indeed, the United Kingdom represents the country’s third source market, with more than 490,000 tourist arrivals recorded at the end of September 2023. This represents exceptional growth of 57% compared to the same period in 2022. This market is of particular importance for Morocco. Recording a growth of 57% compared to the previous year, the United Kingdom has become the third largest tourist source market for the country. In a bid to capitalize on this success, the Ministry of Tourism aims to double the number of British visitors to Morocco over the next three years. Aware of the attractive potential of this market, the Ministry of Tourism aims to double the number of British visitors to Morocco over the next three years. To achieve this goal, Minister Fatima Zahra Ammor met with large groups such as Expedia, TUI, EasyJet and the British travel company JET2. The Minister of Tourism stressed that Morocco is ready to help investors establish themselves in the country by offering a competitive investment charter. This charter offers advantageous conditions for investments in the tourism sector, thus promoting sustainable and mutually beneficial development. Morocco’s participation in the World Travel Market Exhibition in London was also encouraged and supported by the Moroccan Embassy in the United Kingdom. This continued involvement in the show underlines the country’s commitment to promoting its tourism sector and attracting visitors from around the world.
source: maroc-diplomatique.net
