Morocco will thus be in the spotlight at one of the main tourism fairs in the world, where already last year, it won the « Best Stand Design » prize, thanks to its unique pavilion which stood out for its design and its record surface area of 630m2. The announcement of this partnership comes as Morocco is experiencing growth in its tourism activity, the WTM said in a press release, specifying that the Kingdom aims to double the number of incoming tourists, to reach 26 million by 2030. This ambition will elevate Morocco to the rank of a leading leisure destination for travel professionals from around the world, adds the same source, noting that the Kingdom’s presence at the WTM will be focused on the National Office’s « Morocco Kingdom Of Light » campaign. Moroccan Tourism (ONMT). Launched in April 2022, the campaign was designed to inspire a new generation of travelers, showcasing the attractions and experiences of a “contemporary and dynamic” nation. “Our presence at WTM London will be an excellent showcase to strengthen the attractiveness of the Moroccan tourist destination,” reacted the director general of the ONMT, Adel El Fakir. “We will thus be at the heart of the action when tourism professionals around the world offer new products for 2024 and beyond, and we will also be at the forefront in terms of communication and promotion of the country,” added El Fakir, quoted in the press release. “We are delighted to announce Morocco as the First Partner of World Travel Market London 2023 and enthusiastic about supporting them in achieving their objectives for 2030,” said WTM exhibition director Juliette Losardo. “WTM London is the most influential travel and tourism event in the world, making it the perfect place for Morocco to showcase what it has to offer, highlighting its vibrant culture and incredible hospitality,” she said.
source: lematin.ma
