- Occupancy rates and average revenue per room are increasing
- MKG Hospitality brushes up on trends
Festivals and event fairs have boosted activity in the Moroccan hotel industry. Last May, this continued its progression compared to last year, indicates the monthly study on performance by market in North Africa and the Middle East carried out by MKG Hospitality. The occupancy rate increased by more than 3 points and average prices increased by 3%, making it possible to post a Revenue per available room (Rev-PAR) up by 9%.
The study indicates that it was Casablanca which drove growth with average prices which increased significantly, particularly during the Auto Expo. Festivals also prove to be demand drivers. This is the case of Mawazine, where from the first day of the event, the occupancy rate increased by 20.7 points and average prices increased by 13% compared to standards, according to the conclusions of the study.
The performances of Marrakech followed the same trend, although the results were further behind. Occupancy rates increased by 3.9 points and average prices by 1.9%.
MKG Hospitality also analyzes the situation in North Africa. Despite a slight drop in occupancy rates in May (-0.5 points), Tunisia remains on a positive trend. Average prices are recovering (+5.9%), allowing hoteliers to record a Rev-PAR up 4.9%. Here too, it is the event effect that allowed the Tunisian capital to win back tourists.
The Egyptian destination is still struggling to recover. Almost all cities recorded negative variations in their Rev-PAR. The results are down in Cairo and Alexandria (-9.5%) and tourist cities like Hurghada or Sharm El Sheikh are experiencing even more negative trends, “still suffering from the lack of international tourists”. These results confirm those of the Egyptian Ministry of Tourism, which forecasts a drop of more than 40% in its tourism-related revenues in the first quarter of 2014, i.e. a drop identical to that of 2013. For analysts, any drop in tourist flows can have a negative impact on financial revenues in the country.
It is Morocco and Jordan which collect Egyptian tourists. The occupancy rate in Jordan increased by almost 5 points, allowing hoteliers to post prices up 5.3%. Amman, the capital, also presented good performances: Rev-PAR increased by 15.1%. The other destination which is losing ground is Turkey where occupancy rates have fallen sharply (-6.1 points). The trend is the opposite in Lebanon, with an occupancy rate increasing by 2.8 points, but prices falling by 6.1%.
The study indicates that it was Casablanca which drove growth with average prices which increased significantly, particularly during the Auto Expo. Festivals also prove to be demand drivers. This is the case of Mawazine, where from the first day of the event, the occupancy rate increased by 20.7 points and average prices increased by 13% compared to standards, according to the conclusions of the study.
The performances of Marrakech followed the same trend, although the results were further behind. Occupancy rates increased by 3.9 points and average prices by 1.9%.
MKG Hospitality also analyzes the situation in North Africa. Despite a slight drop in occupancy rates in May (-0.5 points), Tunisia remains on a positive trend. Average prices are recovering (+5.9%), allowing hoteliers to record a Rev-PAR up 4.9%. Here too, it is the event effect that allowed the Tunisian capital to win back tourists.
The Egyptian destination is still struggling to recover. Almost all cities recorded negative variations in their Rev-PAR. The results are down in Cairo and Alexandria (-9.5%) and tourist cities like Hurghada or Sharm El Sheikh are experiencing even more negative trends, “still suffering from the lack of international tourists”. These results confirm those of the Egyptian Ministry of Tourism, which forecasts a drop of more than 40% in its tourism-related revenues in the first quarter of 2014, i.e. a drop identical to that of 2013. For analysts, any drop in tourist flows can have a negative impact on financial revenues in the country.
It is Morocco and Jordan which collect Egyptian tourists. The occupancy rate in Jordan increased by almost 5 points, allowing hoteliers to post prices up 5.3%. Amman, the capital, also presented good performances: Rev-PAR increased by 15.1%. The other destination which is losing ground is Turkey where occupancy rates have fallen sharply (-6.1 points). The trend is the opposite in Lebanon, with an occupancy rate increasing by 2.8 points, but prices falling by 6.1%.
the economist.
