Atlas Voyages is, this year, in the 4th edition of the Atlas Academy Awards (AAA). This competition bringing together public and private educational establishments around tourism themes previously defined by Atlas Voyages, has the theme this year: “What digital marketing innovation strategy for the Morocco destination to adopt by Atlas Voyages by 2018 – 2025? ”.
The Atlas Academy Awards are intended to “bring together the business world and the academic world around the theme of Tourism Destination Marketing in Morocco,” announces O. C. Alami, CEO of Atlas Voyages. Through this initiative, explains Alami, initiator of the AAA, we wish to raise awareness each year among students, as future project leaders, about a strategic subject and driver of Moroccan economic development: tourism.
The competition, supported by Rotary Mers Sultan and the Artegis firm (represented by the essential Mohamed Setti, Managing Director Artegis and Scientific Coordinator Atlas Academy Awards), will begin on February 1 with the selection of three representatives from each selected school and a supervisor. The final phases will take place on April 21 and 22.
Students are required to “respond to the chosen professional problem in an optimal manner, using appropriate tools that they have developed themselves. The group designated by the institution must be made up of three people defined as Junior Strategic Consultants,” says Mr. Setti.
The time allocated to processing the subject is, as explained, ten weeks maximum, from the date of receipt of the specifications. The monograph will have a maximum of 45 pages (excluding annexes).
At the end of the final, the President of the Jury will officially announce the results « in order of merit, going from the first to the third group according to the rating obtained », adds Mr. Alami.
Remember that the previous edition of the AAA was won by Toulouse Business School Casablanca, followed by the National School of Commerce and Management of Casablanca and the Faculty of Legal, Economic and Social Sciences of Ain Chock
