Aksal is revolutionizing the world of cosmetics and beauty in Morocco. The retail Group unveils its newborn: “Yan&One”, an innovative concept imagined and developed by Salwa Idrissi Akhannouch. The fruit of three years of hard work, “Yan&One”, scheduled to be launched in the coming months at the Morocco Mall, is undoubtedly the first Beauty Smart Store in Morocco.
This project allows the Aksal Group to take the step of creating concepts and brands in Morocco. It brings together in one place the best of global cosmetics while offering a digital approach to beauty, relying on the best technological solutions at the service of the consumer.
“Yan&one, entirely dedicated to beauty, but also 3,500 m2 dedicated to digital and connected experimentation, with a complete transformation of the customer approach, thus creating a completely new conception of the shopping experience,” we learn from the Aksal Group. And continues that “this is a fully integrated omnichannel strategy offering visitors the same services and benefits regardless of the type of store visited, physical store or e-Store. It is also a dematerialization and mobility of checkouts with each customer to extend the exchange with the service until the end of the experience. The “Yan&One” Beauty Smart Store will be equipped with a thousand screens, interactive touch mirrors and digital tools offering a unique experience to customers.
The aim is to allow visitors to discover and adopt the latest trends in connected spaces. Digital platforms with multiple “devices” will offer them personalized beauty solutions in real time. Visitors will also be able to instantly share photos on social networks.
