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Hospitality

Hilton continues its Moroccan expansion with a first hotel in Casablanca (Morocco)

The construction of the Hilton Garden Inn Casablanca Sidi Maarouf is planned for 2018

Hilton (NYSE: HLT) (www.Hilton.com) has signed a management agreement with Group Sadiki (www.GroupSadiki.com) to open its first hotel in Casablanca. The news comes after a landmark year for Hilton in Morocco, which re-established its presence in the country in March 2016 with the opening of the Hilton Garden Inn Tanger City Center. The mid-range brand Hilton Garden (www.HGI.com) will soon be represented in Morocco’s largest city, with the construction of an establishment planned for this year.

Hilton Garden Inn Casablanca Sidi Maarouf will initially consist of118 rooms and will have space available to allow for expansion. The hotel is part of a mixed-use development with a 550m² ballroom and a Moroccan-Oriental restaurant also planned to be built nearby. The Hilton Garden Inn will feature three restaurants at the property, in addition to another 300m² event space added to the resort. The hotel expects to be able to welcome its first guests in 2021.

Carlos Khneisser, VP of Development for MENA at Hilton Worldwide said: “Casablanca is a market we have been considering for some time and we are convinced to have identified the right partner and the right location to establish our first establishment. Sidi Maarouf is quickly establishing itself as the gateway to the city center with the construction of its new suspension bridge and as one of the important business districts in Morocco.”

Sidi Maarouf, which is located in the southwest of Casablanca, has become the new business district in which several multinationals have established themselves in recent years. Located just 25 km from Mohamed V airport and directly accessible by tram, the district benefits from a privileged location for meetings and events.

Abderrahim Sadiki of Group Sadiki said: “It is a privilege for us to bring the Hilton name to Casablanca for the first time. More and more companies are looking to locate their activities in Sidi Maarouf and we are therefore seeing an increase in demand in terms of quality accommodation. Having made the decision to expand our existing operations at this site and include a hotel, we are pleased to do so in partnership with a major international operator such as Hilton, who will undoubtedly help us achieve optimal results. »

John Greenleaf, General Manager of Hilton Garden Inn, said: “After the successful launch of our brand in Morocco earlier last year, we are confident that Hilton Garden Inn Casablanca Sidi Maarouf will meet the needs of travelers seeking a trusted and affordable international hotel brand. The Hilton Garden Inn brand is known around the world for providing the essential elements of a successful stay, including: superior mattresses for deep sleep, a full gym, good quality meals and thoughtful workspaces. »

The construction site of the Hilton Garden Inn Sidi Maarouf will be located near the interchange between the three main highways, the N11, the A7 and the A5. Which makes it an ideal choice for travelers interested in both Casablanca and other Moroccan cities.

About Hilton Garden Inn:
The award-winning hotel brand Hilton Garden Inn (www.HGI.com) offers upscale accommodations and modern amenities allowing travelers to enjoy a successful and comfortable experience, whether for business or leisure. The Hilton Garden Inn Satisfaction Promise states that the brand will do whatever it takes to ensure every guest is satisfied or their money back. You can count on us. Guaranteed. Team members at more than 700 hotels around the world are committed to ensuring that modern travelers with busy days are always treated with esteem and have everything they need to be productive during their stay. Hilton HHonors members who book directly through preferred Hilton channels enjoy instant benefits, such as exclusive member discounts that can’t be found anywhere else, free Wi-Fi, and digital amenities like digital check-in with room selection and digital key (at select locations) available exclusively through the Hilton HHonors app. For more information about Hilton Garden Inn, visit www.HGI.com or check out our pages on Facebook (www.Facebook.com/HiltonGardenInn), Twitter (https://Twitter.com/hiltongardeninn), YouTube (www.Youtube.com/hiltongardeninn), and Instagram (www.Instagram.com/hiltongardeninn).

About Hilton:
The Hilton Company (NYSE: HLT) (www.Hilton.com) is a premier international hospitality company with more than 4,800 managed, franchised and leased hotels and timeshare properties with nearly 789,000 rooms in 104 countries and territories. For 97 years, Hilton has continued its tradition of providing exceptional hotel experiences. The Company owns a portfolio of 13 global brands including: Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also operates an award-winning loyalty program, Hilton HHonors. Hilton HHonors members who book directly through preferred Hilton channels are eligible for benefits such as exclusive member discounts, free Wi-Fi, and exclusive digital amenities such as the Hilton HHonors app, through which members can check in, choose their room, and access their room via a digital key.

About Group Sadiki:
GROUP SADIKI (www.GroupSadiki.com) has grown over the last few decades. What started as a small family company in 1980 is today a group which, through its subsidiaries, covers a wide range of activities.
GROUP SADIKI is a successful company operating in Morocco and employing hundreds of experienced employees in these various sectors:
•    Operation of a network of service stations franchised by Multinationals
•    Auto-mechanical centers
•    Restoration
•    Event
•    Real estate
•    Hotelier
•    Philanthropy

GROUP SADIKI, synonymous with dynamic growth and driven by essential values, has acquired a solid reputation due to the vision and commitment of its president and the professionalism of its employees. The SADIKI universe is made up of qualified employees and professional partners

GROUP SADIKI aims to become a driving force in redefining industries in the sectors in which it currently operates, as well as several others to come.
Contact: Corner 10 Mars and Boulevard Abdelkader Sahraoui, Sidi Othman, Casablanca, Morocco 20700. Email: contact@GroupSadiki.com; Website: www.GroupSadiki.com.
Group Sadiki Office: +212 522 37 84 42 or +212 522 37 15 57

source: journaldespalaces

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