A Moroccan group has acquired the Med Agadir club, which it plans to transform into a five-star hotel. It is the result of an agreement between the Caisse de Dépôt et de Gestion (CDG), Madaëf, its Tourism branch and the Club Med group. The group formed by the Benabbès-Taarji family and Guy Mrach is now the new owner of Club Med Agadir, which has been operated on a rental basis for 56 years. Of all the hotel groups, only this group managed to convince the Club Med group to take over the legendary hotel establishment in the capital of Souss-Massa, which has remained closed since 2021 with its 374 rooms. The ambition of the Benabbès-Taarji family and Guy Mrach, owners of the Tikida Group, is to transform the former Club Med in Agadir into a new 5-star hotel with 400 rooms, under the Robinson Magic Life brand, the high-end brand of the world number one in tourism TUI. Read: End clap for Club Med Agadir This investment in Agadir will bring a breath of fresh air to the Kingdom’s leading seaside resort. Since its closure, the former Club Med village hotel which was the very first permanent permanent establishment of Club Med on the African continent after the reconstruction of Agadir, following the 1960 earthquake, has harmed the classified marketable litter capacity of the capital of Souss, especially at the level of the first line, Challenge reports, adding that Club Med Agadir, the Palais des Roses hotel, already taken over by the Egyptian group Pickalbatros, and the Sofitel Royal Bay, being renovated by the company ABS Holding were the three beachfront establishments of the seaside resort which were closed in the midst of the health crisis. Read: Barceló buys two luxury hotels in Morocco The Tikida Group was founded in 1968 by Guy Mrach. He would be joined in 1973 by Ahmed Benabbès-Taarji. Together, they developed their activity in the travel sector and then in that of tourist transport (land and air), before turning to the development of hotels and other activities in the tourism and leisure sector. Today, the Tikida Group has a litter capacity of more than 8,000 beds, mainly in Marrakech, Agadir and Taghazout. Since 2011, the RIU chain has managed almost the entire hotel portfolio of the Tikida Group co-chaired by Jalil Benabbès Taarji and Guy Mrach. They devote themselves entirely to investing. Read: Spain officially cedes the “Grand Théâtre Cervantes” in Tangier to Morocco After ceding its Agadir site, Club Med is exploring other horizons. It should open its new premium resort in Essaouira this year, currently under construction. The infrastructure is financed to the tune of 90 million euros. The Trident brand is investing 25 million euros in the renovation of the Palmeraie Club Med located in Marrakech. The establishment should have around a hundred additional rooms, a large family swimming pool and a Baby Club.
source: .bladi.net
