The Moroccan National Tourism Office is launching a promotional campaign for national tourism: “Ntla9awfbladna”. The objective is to strengthen the feeling of belonging of each Moroccan and invite them to visit the riches of their country.
To stimulate demand, the “Ntla9awfbladna” campaign was launched on Monday, May 3, on social networks and Moroccan television channels and will be followed in a second phase by a communication system on the digital and paper press, radio and urban billboards, ensuring optimal outreach over a period of three months, specifies a press release.
As part of the deployment of the new global promotion strategy for the Morocco destination, the launch of this campaign comes at a time when professionals in the sector have expressed the need for a strong campaign to ensure the next summer season.
“We are convinced of the enormous potential that internal tourism represents for the sector in Morocco. If today it provides nearly a third of tourists, we believe that in the long term: 1 tourist in 2could be a domestic traveler. Today and more than ever, Moroccans want to travel and the sector needs to be stimulated,” notes Adel El Fakir, director general of ONMT.
A study conducted by the ONMT revealed that nearly 60% of Moroccans
wish to travel in summer, if health conditions permit. Taking into consideration the fact that 95% of Moroccans decide on their travel destination a maximum of 1 month before departure, the coming weeks will be decisive in the choice of destinations, taking into account the health security measures put in place by the authorities, recalls the press release.
source: medias24
