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Tourism

The new Range Rover arrives in Morocco

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Announced as the most refined and « competent » vehicle in its category, the new Range Rover will be available for sale in Morocco from next month. Lighter, stiffer and more refined, the best luxury SUV in the world should be marketed in more than 160 markets around the world.The new Range Rover will therefore be available in Morocco from next month, with the first deliveries scheduled for early 2013. The first SUV in the world to benefit from a lightweight all-aluminum monocoque structure considerably reduces its weight (by 420 kg) compared to the previous generation and promises, as usually, cutting-edge adaptive dynamic behavior which would reinforce its unparalleled comfort. With a more spacious, more luxurious interior and a perfectly controlled driving experience, the new Range Rover would represent the pinnacle of refinement for an SUV type vehicle. This fourth generation of Range Rover was designed from a blank page; it is therefore an all-new model reinterpreting the innovative and iconic design of the original model which changed the world of automobiles when it was launched more than 40 years ago. The new Range Rover presents a pure and elegant line, the result of the reinterpretation of the design elements of the Range Rover. Although instantly recognizable, the new Range Rover develops its iconic design genes in a significant way.“After more than forty years of success, designing the next generation of Range Rover placed a heavy responsibility on the team to protect the DNA of such an icon,”said Gerry McGovern, Design Director and Chief Creative Officer, Land Rover. “Our team of designers have worked very hard to capture the elegance of proportions and purity of lines that have always been characteristic of the best Range Rover designs,” he added.

Among all the cutting-edge innovations is the revolutionary new generation of Land Rover‘s Terrain Response® system, which analyzes conditions in real time and automatically selects the program best suited to the terrain.

To ensure exceptional durability and reliability, the new model has undergone Land Rover‘s extreme on-road and off-road development program. A fleet of development vehicles covered millions of kilometers during more than 18 months of demanding testing in more than 20 countries with the most extreme weather conditions and road surfaces.

Measures such as rigorous optimization of the vehicle structure and the use of sound-absorbing laminated glass for the windshield and side windows have significantly improved sound insulation; At the same time, the new suspension architecture allowed engineers to achieve even more luxurious comfort and refinement.

The sumptuous interior incorporates the distinctive Range Rover design elements, but with a very contemporary approach; the pure and elegant surfaces make perfect use of the finest leathers and veneers. With more than 118mm of additional legroom, rear passengers benefit from much greater space and increased comfort; The two-seat Executive Class option offers the ultimate in rear-seat luxury.

Available for sale from September 2012 in Morocco, the new Range Rover will be a truly international vehicle, offered in more than 160 markets worldwide.

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