The city of Marrakech, a crossroads of cultures, is preparing to welcome, from May 9 to 12, 2024, the return of the prestigious and unmissable meeting of Moroccan fashion Caftan, in its 24th edition. Launched by Femmes du Maroc in 1996, Caftan is the first Moroccan event to have included the celebration of this jewel of Moroccan fashion in the national and international cultural and fashion agendas. For this comeback edition, after a forced stop following the global health crisis, Caftan is taking the decision to rethink and renew itself, becoming Caftan Week. Through this evolution, Femmes du Maroc wants to celebrate this emblematic piece of Moroccan heritage in its multiple cultural, historical and artistic dimensions. Caftan Week will shed light on the rich and inspiring universe that made the Caftan this garment that has spanned the ages and conquered the world of fashion. “Morocco, Land of the Caftan” is the theme of this new edition. A theme that takes us back to the genesis of the Caftan and the extraordinary epic of its evolution. “Morocco, Land of the Caftan”, offers a journey into the magnificent destiny of a garment, once simple and common, which has become a symbol of transcendent Moroccan elegance, the opportunity to pay homage to a thousand-year-old Morocco, rich and inspiring. Despite the continuous evolution of fashion codes, the Caftan has always clung to its origins, innovating, evolving and transforming while preserving its essence and its roots. “In this edition, we celebrate Morocco and its heritage through an emblematic piece, reflecting the diversity of our regions, woven with the threads of our heritage and embroidered with the pearls of our traditions,” declare the organizers. Marrakech puts the spotlight on the world of the caftan Apart from the highly anticipated Caftan 2024 fashion show, the highlight of this edition, Caftan Week will offer its audience an expanded, multi-site and multi-format program which will take over the city of Marrakech, offering total immersion in the world of the Caftan. Museum, exhibitions, parades and master classes, this edition aims to highlight the entire environment that nourishes and develops this precious Moroccan heritage. The Caftan 2024 fashion show will close this series of events with its exclusive list of hand-picked collections. Collections through which the lucky selected creators will surprise and amaze thanks to their usual creativity and ingenuity. Remember that since 1996, the pioneer magazine in its category, Femmes du Maroc, has organized the first event of its kind in Morocco: A fashion show dedicated 100% to the caftan. An ode to beauty and traditional Moroccan know-how, which has since brought together creators and a passionate public every year in a sumptuous setting. In just a few editions, Caftan has established itself as an essential platform for Moroccan fashion. Its mission: to enrich and develop this heritage without ever depriving it of its essence. A challenge brilliantly taken up by talented stylists, many of whom were able to find a real springboard in this prestigious scene. The Caftan event is fully committed to promoting young talents by offering strategic opportunities, through dedicated support programs and by challenging them alongside renowned stylists. An initiative aimed at stimulating the development of young talents through a confrontation with the excellence required by an event of this scale. By its vocation, the Caftan event is part of a dynamic of valorization and preservation of Moroccan heritage. Each edition is both a fashion spectacle and a highlight of cultural and artistic entertainment. Femmes du Maroc, pioneering and committed magazine Since its creation in 1995, Femmes du Maroc has established itself as a pioneering magazine, dedicated to the feminine universe and modern Moroccan society. Edit Created by the Caractères Group, it stands out for its committed approach, always close to the concerns of women. Every month, Femmes du Maroc offers its readers an immersion in the worlds of fashion, beauty and the latest trends. The magazine is distinguished by an activist dimension, embodying its commitment to women and the family while actively working to advance the causes that are close to its heart. This editorial line reflects the magazine’s desire to contribute positively to debates on the evolution of our society.
source: .lavieeco.com
