The 2016 edition of the International Business Tourism and Congress Fair, IBTM World Barcelona, was recently organized in the Catalan capital with the participation of operators, managers and decision-makers from the tourism sector from 150 countries including Morocco.
The Kingdom took part in this show through a stand set up on 145 m2 by the delegation of the Moroccan National Tourism Office (ONMT) in Spain and in which 22 partner co-exhibitors were represented, including hoteliers and inbound tourism agencies, we learned from the office.
The Regional Tourism Councils (CRT) of Marrakech and Tangier-Tétouan-Al Hoceima were also represented in the Moroccan stand.
The IBTM World in Barcelona was an opportunity for the ONMT to present the evolution of the MICE (Meetings, Incentives, Conferences and Events) offer in the Kingdom and to highlight the tourist assets of the Morocco destination, particularly in the business tourism niche.
This international fair also allowed co-exhibiting partners to interact with decision-makers during working meetings held during the three days dedicated to this event.
An essential meeting platform between tourism professionals and decision-makers and those responsible for MICE tourism, the IBTM in Barcelona is considered the leading trade fair in the business tourism sector throughout the world.
This year, this show brought together more than 3,000 exhibitors from 5 continents and generated more than 15,500 professional meetings (networking).
Source: https://www.medias24.com/map/map-21667-Le-Maroc-presente-son-offre-touristique-MICE-a-lrsquoIBTM-World-de-Barcelona.html
