THE OFFICE’S ACTION PLAN IS BASED ON FOUR PILLARS: MARKETING, DIGITAL, AIR AND DISTRIBUTION. OBJECTIVE: POSITION MOROCCO IN THE TOP 10 WORLD DESTINATIONS. The Moroccan National Tourism Office (ONMT) presented to tourism professionals, Tuesday in Rabat, “Light In Action”, its action plan for the period 2023-2026 as part of a new edition of “Tourism Marketing Days”. This new action plan from the ONMT is part of the new roadmap for the sector approved on March 17 by the Minister of Tourism, Crafts and the Social Economy and the President of the National Confederation of Tourism (CNT), in the presence of the head of government, indicates the Office in a press release. The ONMT thus aims to contribute to the strategy of the supervisory ministry aiming to reach 17.5 million tourist arrivals within three years and to integrate Morocco into the top 10 most popular tourist destinations in the world by 2026. To achieve this, the Office’s action plan is based on four pillars: marketing, digital, air and distribution. “Light In Action” is intended to be an ambitious action plan, in perfect harmony with the new roadmap for the tourism sector. In consultation with professionals, our action levers will be marketing, all in digital, X2 aerial and the conquest of markets. Our ambitions are great, but we know where we want to go and we have already put in place the milestones,” said Adel El Fakir, CEO of the ONMT, quoted in the press release. For the marketing aspect, the emphasis will be placed on amplifying the impact of the “Morocco, Land of Light” campaign, the diversification of co-branding actions and the promotion of different destinations and sectors on domestic and foreign markets. Regarding digital, a media library rich in images and videos will be put in place. available to Moroccan tourist operators, in addition to the launch of the new version of the visitmorocco.com portal and the strengthening of the social networks component, notably through collaborations with content creators. Concerning distribution, it will be a matter of doubling the volume of programming from traditional tour operators and online travel agencies, as well as canvassing and activating new commercial partners. Spearhead of the new strategy, air travel will be boosted by the opening of new markets. to the strike force of the ONMT-RAM duo The point-to-point network will be doubled from the high-potential transmitter areas, without forgetting the domestic network which will also be strengthened. To successfully deploy this action plan, the ONMT has thought of public-private governance. Three “War Rooms” have been launched by the ONMT and the CNT whose mission is to debate and act on the marketing and digital, distribution and aviation pillars. launched at the level of target markets, in order to ensure presence, monitoring and synergies with major operators and distributors in these strategic markets for the Morocco destination.
source: lavieeco.com
