With the 2.6 million tourists arriving in July, the prospects for Moroccan tourism are promising and allow us to revise the objectives set in the roadmap for the sector, estimates Zoubir Bouhoute, tourism expert. The large influx of foreign tourists and Moroccans living abroad (MRE) noted in July and August is reassuring in relation to the objectives announced in the roadmap. “The objectives set for Morocco remain easy to achieve,” Zoubir Bouhoute told Madar21, who plans to revise them, believing that “higher figures could be achieved if the same dynamic continues.” Morocco expects an influx of tourists during the 2025 African Cup of Nations (CAN) and the 2030 World Cup which it will organize alongside Spain and Portugal, recalled the expert who explains that these global sporting events will help create employment and increase the kingdom’s tourism revenue. “The greater the challenge, the greater the capacity to produce results,” said the expert, calling for avoiding a “discourse of satisfaction and complacency” and “raising the objectives to make a greater effort”. Read: Tourism in Morocco: summer 2024 exceeds all expectations The month of July recorded the arrival of 2.6 million tourists, an increase of 20%, while the first seven months of the year saw an increase of 15%, reaching ten million tourists. “At this rate, we could reach 16 million by the end of the year, a figure that exceeds the roadmap target of 15.5 million by the end of 2024,” Bouhoute said, stressing that “if this dynamic continues, instead of reaching the target of 17.5 million at the end of 2026, it would be possible to comfortably exceed 18 million tourists.” The tourism expert further explains that “this recorded growth is due to the establishment of major incentives and the work carried out on air transport, which has made it possible to develop traditional markets by adding numerous low-cost flights”. As for overnight stays, they increased by 8% during the first seven months. As for tourism revenues, they increased by 3% during the period, Bouhoute continued, insisting on the need to increase from 17.5 million to 26 million tourists for the period from 2026 to 2030.
