DECRYPTION – The president brought together around a hundred business leaders and decision-makers to encourage them to invest. If it maintains its leading position, the destination loses market share. During the reshuffle, the President of the Republic’s efforts to make France ever more attractive continue. This Thursday, Emmanuel Macron pulled out all the stops to receive, at the Château de Chantilly, around a hundred business leaders and decision-makers from international tourism groups (ADP, SNCF, Accor, Marriott, Airbnb, Compagnie des Alpes, Ryanair, JP Morgan, etc.). This was the second edition of the Destination France summit, intended to highlight the country’s assets and consolidate its position as the leading global tourism destination. At the end of 2021, Emmanuel Macron had already played the “GO” role to drive new ambition for the sector, which represents 7.5% of GDP and 2 million jobs. Modeled on the Choose France model, Destination France aims to attract investors. In the harvest announced Thursday: the launch of a new fund by Montefiore, the opening of two residences in the mountains by Belambra and 200 million investment by Louvre Hôtels.
source: lefigaro.fr
