An international communications campaign signed by the TBWA/Italia agency highlights footballer Medhi Benatia to promote the GNV company, the only one to provide direct crossings from France to Morocco departing from and arriving at the port of Sète.
The spot presents Medhi Benatia, captain of the Moroccan national team and Juventus player, preparing in the locker room, in a rather surprising outfit for his supporters. The player expresses the feelings of all Moroccan citizens residing abroad, who maintain a deep connection with their land of origin and who carry their roots in their hearts, because, « wherever life takes us, we never forget where we come from. »
The TBWA\ campaign will use different media: TV, written press, posters and BTL in Italy, France, Spain and Morocco. From April 4, an instantwin competition will be launched on Facebook, in Italy, France and Spain with the prize being 300 GNV footballs autographed by Benatia.
In Morocco, GNV provides departures from Genoa to Tangier, with a stopover in the Spanish port of Barcelona and direct connections to Tangier and Nador from the French port of Sète, inaugurated in May 2012, to which will be added, from June 2017, the Barcelona-Nador line.
The Company manages 4 ships for 5 lines to and from Italy, France and Spain, thus guaranteeing its customers complete coverage both in terms of schedules and destinations and meeting the requirements of its passengers with a range of targeted services for reference customers.
source: dailytourism
