The Moroccan National Tourism Office (ONMT) highlights the Morocco destination during the 2024 edition of the Arabian Travel Market in Dubai. This major event, which spans four days, brings together thousands of international exhibitors, marking a significant return after a period of restrictions linked to the pandemic. Under the direction of the ONMT, a Moroccan delegation made up of 26 co-exhibitors aims to promote the kingdom’s tourist attractions. The inauguration of the Moroccan pavilion was an opportunity to underline the importance of this participation, in the presence of Ahmed Tazi, Ambassador of Morocco to the United Arab Emirates, and Adel El Fakir, CEO of the ONMT. The main objective of this Moroccan presence is to strengthen the country’s position in the Middle East tourism market. Particular attention is paid to the Dubai-Casablanca link, highlighting the strategic role of the economic capital as an aviation hub and gateway to Morocco. This edition of the Arabian Travel Market also highlights innovation and entrepreneurship, thus offering an ideal opportunity to present the ONMT’s “Light In Action” strategy, focused on a modern and dynamic approach to tourism in Morocco.
