The CRT of Fez has just unveiled its 2018 action plan to develop the tourism sector. A new legal framework for the merger of the two councils of Fez and Meknes must be developed within a year.
More than 6 MDH. This is the budget of the 2018 action plan of the CRT of Fez for the region. Unveiled last Monday during a press conference organized by the new CRT office in Fez, this plan includes, among other things, a new digital strategy to promote the destination (Community management, SEO, etc.). The new office will also develop an electronic guide on hydrotherapy and well-being in the region in addition to a leaflet on Tarika Tijania in three languages.
Concerning the city of Meknes, this new roadmap also scheduled several measures to boost tourism in the city. Among its actions, we find the updating and referencing of the portal, the creation and production of a graphic charter as well as the establishment of a documentary film on the tourist potential of Meknes. At the same time, the members of the council must work in collaboration with the tourist operators of the city of Meknes to put in place the new legal framework capable of bringing together the tourism associations of the two former regions within the framework of the new advanced regionalization and this while awaiting the organization of an ordinary assembly which will determine the new office of the Fez-Meknes region. On this point, it should be noted that a new legal framework for the merger of the two councils of Fez and Meknes will have to be developed within a period not exceeding one year.
This “provisional” office must also ensure the preservation of achievements and the continuation of agreements and partnerships signed either with the ONMT or with other partner institutions. “Following the repositioning of the Fez-Meknes destination as part of advanced regionalization, all tourism professionals must join forces to develop this destination and highlight the hinterland,” explains Aziz Lebbar, president of the CRT of Fez. During this meeting, Lebbar said he was convinced “that he will be appointed president of the CRT Fès-Meknes since the majority of tourist operators in the region support his candidacy”. It should be remembered that the election of Lebbar at the head of the Fez CRT had sparked several protests from tourism associations in the region (www.leseco.ma). That said, it should be noted that the Fez-Meknes region has developed two tourist programs for which the agreement is currently being signed.
The first, Mdinti, aims to develop urban tourism through actions such as the creation of attractive tourism products, the creation of tourist circuits in imperial cities and the rehabilitation of historical monuments. This program will be implemented over a period of 42 months and will require a budget of 160 MDH. The second, called Qariati, aims to develop rural and nature tourism. The hinterland of the region will for its part be the subject of a major project carried out by the SMIT (Moroccan Tourist Investment Company) which will highlight it through local products: goat cheese, foie gras, truffles, saffron, Azrou trout etc… The Qariati program dedicated to Fez-Meknes will require a budget of 361 MDH, of which 189 MDH will be financed by the ministries and 172 MDH by the local authorities of the region according to a precise timetable.
source: leseco.ma
