Sustainable Tourism: An idea. A Practice. A Growth Lever….
‘Competitiveness Caravans’ are regional tours across the kingdom, which aim to raise awareness among tourist operators of the issues and the main levers of competitiveness, and this:
- By strengthening the managerial, technical and financial capacities of tourism professionals, and raising their awareness of themes and good management practices
- By providing them with tools and approaches enabling them to make the most of their economic development potential and thus improve their competitiveness.
The opening session of the ‘Competitiveness Caravans’ was held on October 22-23, 2013 in Marrakech, with the theme: ‘Sustainable Tourism: An idea. A Practice. A Growth Lever…’.
The choice of this theme is due to the fact that sustainability is inseparable from competitiveness because, also being a structuring axis of ‘Vision 2020’, tourism development must reconcile economic development with social, cultural and environmental imperatives from a sustainability perspective. It is therefore an important competitiveness factor, particularly given concerns related to environmental protection and improving the living conditions of populations.
Editorial team discover Morocco
