The World Trade Fair Berlin, also known as ITB Berlin, is one of the largest international trade fairs dedicated to the travel and tourism industry. If Morocco participates in this event in 2024, it would be an important opportunity to promote Moroccan tourism on a global scale, as well as to establish partnerships with other players in the travel and tourism industry.
Morocco’s participation in this Show is organized by the Moroccan National Tourism Office (ONMT), which has designed suitable spaces to provide optimal visibility of the Morocco Brand and its tourist regions. Tourist actors and operators from different regions of the kingdom are present in force at this Show, which constitutes an international forum conducive to promoting the Morocco destination and highlighting its rich and varied tourist potential.
Open and welcoming, the Morocco stand aims to establish itself as a platform for exchange and visibility of the Morocco destination during this leading show for the tourism industry. With more than 10,000 exhibitors from more than 180 countries, as well as 160,000 visitors, ITB Berlin is one of the major B2B trade fairs in the global tourism sector. The latter brings together all levels of the global travel value chain, offering different industry players the opportunity to meet and explore important avenues of collaboration
