Samira Khamlichi stands out as an essential figure in the financial sector, shining both on the national and international scene. President and CEO of Wafacash for sixteen years, she also enriched her career with varied responsibilities as an administrator and member of specialized committees within large public and private structures. Holder of a degree in Banking and Finance from the University of Aix Marseille III, Samira Khamlichi began her professional career at Crédit du Maroc, where she rose through the ranks to key management positions, including Director of Strategic Marketing and External Communications. His role was central in the introduction of Moneygram in Morocco, marking a national first. In 2006, her expertise led Samira to the Attijariwafa bank group as Director of Human Resources Development, where she deployed an innovative HR policy, aligned with the group’s ambitions. A leading figure in the field of governance, she chairs the Club of Women Administrators (CFA) Morocco, working for a strengthened and recognized female presence within company boards of directors. Through this initiative, Samira promotes equity and mentoring, supporting women towards leadership positions. Her mandate at the head of the Professional Association of Payment Institutions (APEP) highlights her pioneering role in the payments sector in Morocco. Her nomination for the Berkley World Business Analytics Award crowns her career, testifying to the significant impact of her achievements on the international level and promoting the contribution of African women in the business world. Samira Khamlichi brilliantly embodies the alliance between competence, visionary, and social commitment, while cultivating remarkable humility and generosity. She is a true source of inspiration, encouraging a growing number of women to flourish professionally and actively contribute to societal progress.
