Mitsumi Distribution, a leader in IT, telecoms, AI and value-added solutions in the Middle East and Africa (MEA), recently participated in GITEX Africa 2024. This event was an opportunity for Mitsumi to showcase its latest technological innovations. With a presence in 28 countries and partnerships with more than 3,200 players, Mitsumi Distribution has highlighted its role in the industry. Vendors at the Mitsumi booth included notable companies such as Acer, Asus, Canon, Dell Technologies, HP, Lenovo, Samsung and Seagate. This presence highlighted Mitsumi’s commitment to offering a comprehensive range of products and solutions for various needs. “Our participation in GITEX Africa 2024 was an opportunity to showcase our partnerships and new strategies,” said Mr. Mitesh Shah, Managing Director of Mitsumi Distribution. “AI remains a key topic, and this event provided an opportunity to discuss its growing impact. » At GITEX Africa 2024, Mitsumi focused on the potential of AI in Africa, bringing together diverse experts and decision-makers to explore the opportunities offered by this technology. Mitsumi Distribution has positioned itself as a major player, bringing innovations and strategic partnerships for the future of technology distribution. In June 2023, Mitsumi Distribution opened an office in Casablanca, strengthening its presence in Morocco and North Africa. This expansion aims to better understand local needs, establish partnerships and support Moroccan and African companies in their digital transformation. The choice of Casablanca as regional headquarters for North Africa reflects Mitsumi’s strategy to develop its offers and services in Africa, particularly in the French-speaking region.
