Does Morocco enjoy a good international image? Overall, the Sherifian Kingdom is a popular country in the world. According to the new edition of the survey on Morocco’s reputation carried out by the Royal Institute of Strategic Studies (IRES), in partnership with « Reputation Lab », an international firm specializing in the field of « Nation Branding », Morocco « still enjoys, as in past years, a generally positive international image ». The countries in which Morocco’s reputation has been appreciated in 2023 number 26 compared to 18 in 2015, specifies the survey. In Africa, these are South Africa, Algeria, Egypt, Kenya and Nigeria. In Europe, from Germany, Belgium, Spain, France, Italy, the Netherlands, the United Kingdom and Sweden, while in America, it is in Brazil, Canada, Chile, the United States of America and Mexico that Morocco remains appreciated. Morocco also enjoys a good image in countries in the Middle East (Turkey, Israel), Asia and Oceania (Australia, China, South Korea, India, Japan and Russia). In 2023, in terms of reputation among the G7 countries + Russia, the Kingdom occupies 34th place among the 60 countries with the highest GDP, explains the survey. The reputation of the Kingdom in the G7 countries + Russia is equivalent, in 2023, to that of Peru. It is better than that of the United States, Argentina and the BRICS as well as the reputation of all African countries and those of the Arab world, the survey also details.
source: leconomiste.com
