The French company specializing in digital infrastructure and connected equipment services, Sogetrel, inaugurated its new subsidiary in Morocco, Genius Services, on Thursday in Casablanca, in the presence of the Minister Delegate in charge of Digital Transition and Administrative Reform, Ghita Mezzour. The establishment of the Sogetrel Group in Morocco, after Belgium and Germany, represents a new stage in its international development, covering a wide range of activities, from the construction of communications networks to the integration of intelligent solutions in electronic security and electric mobility, including deployment and support services in IT. Genius Services will initially offer the business management services that have made Sogetrel’s reputation in France. By relying on the high-level technical expertise of Moroccan technicians, this strategic location in Casablanca will allow the Sogetrel Group to strengthen its commitment to quality of service and benefit from Morocco’s dynamic economic environment. This new subsidiary plans to create 500 jobs by the end of 2024, with a prospect of 1,000 employees by 2026. A team of 250 multilingual and experienced support technicians is already operational and supports Genius Services’ first clients: French companies in Telecoms and Retail. They provide a multi-channel user support and Back Office service, as well as monitoring and planning of interventions. Speaking on this occasion, Ms. Mezzour expressed her satisfaction with the installation of “Genius Services” in Morocco, emphasizing “the appeal of the Kingdom as a preferred investment destination given its incontestable assets, such as its competitiveness, its infrastructure and its pool of quality talents”. And to recall that “it is these assets which allowed Morocco to occupy 2nd place as an offshoring destination in Africa and to gain 12 places globally to occupy 28th position today”. Ms. Mezzour also highlighted the government’s efforts to train a qualified workforce in digital professions, expressing her confidence in the great achievements that the Genius Services Morocco team will offer to the Sogetrel Group in terms of excellence and innovation. For his part, the president of Genius Services, Bessam Khelif said he was delighted with the establishment of Genius Services in Morocco, affirming that this new subsidiary offers a unique opportunity to strengthen the Group’s presence internationally while benefiting from the high-level technical expertise of Moroccan technicians. For him, this new adventure will be crowned with success thanks to the commitment and talent of our employees, as well as Morocco’s dynamic economic environment.” For her part, the director of Genius Services, Assya El Boukfaoui, expressed her pride in “the launch of an ambitious recruitment campaign aimed at welcoming 1,000 employees within Genius Services in the next two years”. “The recruited teams will integrate our customer relations and user support services. They will all follow an end-to-end training program and will benefit from personalized support,” she assured.
