A recent online survey by Nielsen reveals that 93% of participants worldwide confirm that they shop online. The Moroccans surveyed rank the categories “travel”, “fashion” and “computer and mobile” as the most popular purchases on online stores.
“Internet penetration rate is increasing rapidly and 65% of the Moroccan population is currently online. The country is going digital, a recurring theme of recent major conferences led by industry professionals,” explains Anas Touzani, Nielsen sales director, Maghreb region. “This new digital landscape is changing consumer purchasing and advertising behavior, forcing retailers and brands to rethink their go-to-market strategy. »
Regardless of their country, once shoppers discover the convenience and benefits of online shopping, they almost never return (approximately 93%) to traditional methods. However, this observation mainly applies to sustainable products and services.
Conversely, fresh produce is not yet at the stage of being easily purchased online. Images simply cannot replace physical appearance, touch and smell.
